Don’t Let it Be Difficult – Go For Easy

Ugh.

‘This should have been done already.’ 
‘Why can’t this be easier?’
‘What exactly am I trying to say?’

Delete.

To Whom It May Concern:

I need another cup of coffee.
[distractions]

Delete.
Start over.

Help.

Coming up with the right words doesn’t have to be this difficult for you. Sometimes, all we need is a second set of eyes, a third party inspection and a detached point of view.

Whether you’re editing your website,
sending in an offer,
crafting the perfect submission,
or summarizing the entire project for simplicity and maximum impact

what you say – and the way you say it – matters a great deal.

But, don’t agonize over the fine print.

Free up your schedule and eliminate your stress by outsourcing your words to someone who finds communication easy to do.

Even if you’re almost there, but doubt its ability to impact.
Get a second opinion.
Don’t kill them with blah-blah-blah.
Get to the point.
Have someone edit with ruthless compassion.
Make it outstanding.

Go for easy.

“Write drunk. Edit sober.” ~ Ernest Hemmingway